Accessibility brings a strategic advantage
In the quest for stakeholder engagement, charities increasingly recognise the importance of accessibility not just as a moral imperative but a strategic advantage. Here's why investing in accessibility is the right thing to do and a wise operational decision.
1. Broader client engagement
20% of internet users have an impairment, and accessible client touchpoints ensure that messages are delivered to the entire audience. By catering to diverse needs, charities reach more of their audience and improve mindshare positively impacting engagement, interactions and reviews.
2. Expanded fundraising opportunities
Likewise, accessible communications have the potential to increase donations and open up more fundraising opportunities. For example, as we age, our need for accessible websites increases. An easy-to-use online experience is likely to help users complete their goals and encourage return visits. Younger visitors are more likely to digitally multitask or access services in noisy or challenging environments via mobile devices; accessible features such as subtitling or speech input and output often assist in these situations.
3. Legal compliance
Many countries have stringent accessibility laws in place. Complying with these regulations fosters a positive public image while reducing the risk of litigation. It demonstrates a commitment to inclusivity and reinforces the company's values.
4. Employee satisfaction and productivity
An accessible website will attract more potential employees with diverse skills and experience. And when an organisation is supportive, employees are happier, more productive and more likely to stay.
5. Innovation and creativity
An organisation that leads in accessibility will be more considerate of users in other areas of the business, driving innovation and sparking creativity.
6. Brand
If inclusivity and approachability are essential to a brand, then web accessibility is a behaviour that tells the audience, ‘this organisation practises what it preaches’. And, as people generally prefer charities that align with their beliefs, supporting accessibility initiatives will maintain brand loyalty among stakeholders and attract like-minded ones.
7. Adaptability
Markets are dynamic, and stakeholders expectations evolve. Investing in accessibility ensures that an organisation is adaptable to changes in demographics, technology, and societal shifts, positioning it for long-term success.
8. Improved SEO
Good web accessibility relies on comprehensive, coherent, concise HTML and WAI markup and tagging. The same practice optimises search and improves search engine ranking. With the exact algorithm developments widely unknown, good tagging can help safeguard or enhance your positioning in future.
9. Cost savings
Considering accessibility from the start of all new projects is more cost-effective and suitable than retrofitting products later. It's an investment that pays off in terms of stakeholder satisfaction, efficiency, and reduced risks. If retrofitting is required, IFCo’s advice is to address the easiest and most problematic issues first. Then, publish your strategy and timeframe to address outstanding elements.
In conclusion, charities prioritising inclusivity enjoy various benefits, from increased market share to improved brand perception and a workforce thriving in a supportive environment. Accessibility isn't just good for business – it's essential for sustained success.
Photo: Timothy Muza – Unsplash