Payroll Giving Month: Is your charity making the most of It?
Payroll Giving Month is a valuable annual moment in the fundraising calendar — a time to spotlight one of the simplest, most tax-efficient ways supporters can donate to charity. It’s also an opportunity for organisations to reflect on how effectively they are promoting and leveraging payroll giving as part of a sustainable income strategy.
For charities of all sizes, payroll giving represents more than just another fundraising stream. It offers predictable, regular income, strengthens partnerships with employers, and makes giving effortless for donors. Yet many organisations either underuse this channel or aren’t sure how to position it within their wider fundraising plans.
Why payroll giving matters
Payroll giving allows employees to donate directly from their salary before tax is applied. That means supporters can give more at no extra cost to themselves — a powerful incentive when clearly communicated. For charities, the benefits include:
- Reliable income through regular contributions
- Stronger employer relationships and corporate engagement
- Lower administrative burden compared to some fundraising methods
- Long-term donor retention opportunities
Payroll Giving Month creates a natural platform to raise awareness, educate supporters, and open conversations with corporate partners. It’s an ideal time to review messaging, materials, and internal processes to ensure your charity is ready to maximise participation.
Questions to ask your organisation this month
- Are we actively promoting payroll giving to our supporters?
- Do we have clear messaging that explains the benefits?
- Are we engaging employers or corporate partners effectively?
- Is payroll giving integrated into our wider fundraising strategy?
If the answer to any of these is uncertain, Payroll Giving Month is the perfect catalyst for action.
How we can help
Many charities recognise the potential of payroll giving but struggle with implementation, positioning, or scale. That’s where expert guidance makes a difference.
We work with organisations to:
- Integrate payroll giving into a broader, sustainable fundraising strategy
- Develop clear, compelling messaging that drives participation
- Identify and approach corporate partners confidently
- Build practical, deliverable action plans
- Strengthen internal capability and processes
Our approach is grounded in real-world fundraising experience and tailored to your organisation’s size, resources, and ambitions. Whether you’re starting from scratch or looking to grow an existing programme, we help you move forward with clarity and confidence.
Turning awareness into action
Payroll Giving Month isn’t just about raising visibility — it’s about creating momentum that lasts beyond February. With the right strategy and support, payroll giving can become a dependable pillar of your fundraising mix.
If your charity wants to explore how to unlock more value from payroll giving, now is the ideal time to start the conversation. Sustainable income begins with practical steps — and the right partner to guide you. Get in touch today.