Specialist in direct response and individual giving fundraising. Strategist and Practitioner. 15+ years of fundraising experience includes a senior management role at the UK's largest fundraising agency driving strategies for the UK's biggest charities such as Cancer Research UK, NSPCC and Marie Curie.

Leadership, client service strategy, product development, consulting and business development. Active in the Senior Management of the international company.Supporter Management; Supporter Journeys; Supporter Engagement; Retention & Acquisition of new donors; Supporter Commitment & Loyalty; Campaign Strategies; Telephone, Mobile and Digital Fundraising & Communications; Project Management.

Charity sector expert with press articles published in The Guardian, Charities Management, Civil Society, UK Fundraising and Sofii. Public speaker at regional, national and international conferences including the National Institute of Fundraising Convention, IoF South West and the International Fundraising Congress.