Barnwood Trust
Barnwood is a catalyst for social change and its operations are often described as having a ‘ripple effect’ on the lives of individuals, their families, and the community. What may start out as a simple conversation around a grant or idea usually transforms into something that benefits the wider community, often sparking other initiatives.
And while it may be Barnwood that provides the initial funding and connections, it is the people, groups, and communities themselves who create the focus, ideas, and energy.
What we did for them
Our task was to reflect this through their visual brand and language. The project followed a four-step process:
Discover
With our researcher, Jonathan, we conducted workshops, interviews and focus groups with their key stakeholders, including service users, governors, trustees, internal policymakers and advocates, and referrers (police, health providers, local authority, youth workers, and community leaders). The findings were instrumental in guiding the project.
Define
Using the Discover stage as our foundation and with the help of a copywriter, we defined Barnwood’s offer and brand in words. Among the many language elements produced, everything was distilled down to a single-minded positioning statement, often rendered as a strapline: Building Belonging.
Design
The next stage was to build a visual brand toolkit to accommodate and reinforce the brand messaging while being sympathetic to the stakeholder's needs.
Deliver
We then rolled out the language and visual brand elements across critical stakeholder touchpoints. Finally, we published a brand book and guidelines for implementation by internal staff and third-party resources.
